Redesign of Cosmetic Packaging – RYOR

The goal of this project was to create a new, unified packaging design for the Czech cosmetic brand RYOR. The redesign modernizes the visual identity, enhances product appeal, and unifies the product line. The design reflects the brand’s values—natural ingredients, scientific research, and high-quality skincare. It combines functionality with aesthetics, focusing on simplicity, readability, and sustainability. The concept includes a cream packaging with a reusable glass container and a replaceable plastic refill, reducing waste. The shampoo comes in a thin plastic bottle matching the cream packaging in shape and visual identity. Each product line is distinguished by a single color for easy recognition.