Exhibition of Studio Projects
AWARD FOR THE BARTENDER OF THE YEAR FOR STAROPPRAMEN
Annotation
In the design of the award for the Bartender of the Year competition organized by Staropramen, the main source of inspiration is beer foam, as its parameters are among the decisive criteria for the success of beer pouring.
The shape is derived from a schematized beer mug, where the metal element represents the handle of the mug and also the beer that is currently being poured into it.
The ceramic foam, which is the dominant material associating with beer foam, is complemented by polished metal in a gold color, which is characteristic for victory, beer, and is also one of the colors of the visual identity of the Staropramen brand.